Learn Business
by Building a
Real Business.
Launch a live D2C merchandise business. Target real customers. Generate real revenue. Operate as the Founder-CEO of a live online business.
- ✓ Operate as the Founder-CEO of a live online business
- ✓ Real customers. Real revenue. Real consequences.
Incubated At
The Sweet Spot of Business Education.
GP Labs is a practical entrepreneurship lab where students learn business by building and operating real businesses using GogoPogo’s merchandise-based social commerce ecosystem.
Not a simulation. Not just ideation. Not prototypes or pitch decks.
Real customers. Real decisions. Real consequences.
A Structured 5-Step Journey.
From learning core concepts to generating real revenue and achieving breakeven.
Learn
Core business concepts taught in B-Schools and universally applicable across any industry globally.
Business FundamentalsApply
Apply concepts and frameworks to plan and strategise your business: Segmentation, Targeting & Positioning (STP), 4Ps, AIDA funnel, Contribution margin, Breakeven, Pricing Psychology etc.
Strategic ThinkingBuild
Operate as the Founder-CEO of a live D2C business. Address a niche, target a segment, launch your store, publish products, run campaigns, analyse customer behaviour, track conversions and optimise based on real market feedback.
Real ExecutionScore — 1st Revenue
Real revenue with real customers. Your first proof of execution and validation.
Key MilestoneScore — Breakeven
Achieve breakeven and demonstrate business acumen, execution and sustainability. Recover your registration fee through actual profit generated from your store — turning learning into measurable execution.
Final MilestoneReal Output. Real Possibilities.
Everything you build. Everything you own.
Verifiable Certificates
Industry-recognized certificates for every milestone you achieve.
3-Page Decision Logs
Capture key decisions, rationale and learnings in a structured investor-ready format.
Concept Application Checklist
Apply concepts in real scenarios and track your understanding.
Proof of Work
Real projects that demonstrate your skills, execution and impact.
Side Hustle Potential
Turn your venture into real revenue. Your business continues after the program.
The L.A.B.(S) Framework
A pedagogy that converts knowledge into execution and execution into real results.
Custom merchandise allows participants to build for virtually any interest, community, identity or subculture across the globe.
Merch is a proxy to learn business. Skip months of product development and get straight to understanding customers, testing positioning and executing marketing.
Merch Is the Medium.
Business Is the Real Learning.
Merchandise acts as a practical proxy to learn business through real-world execution.
Participants focus on:
Entrepreneurship without:
Start without purchasing inventory or raw materials upfront.
GogoPogo handles 12 of the 14 operational steps required to launch a merchandise business.
Live analytics exposure — Track:
Local fulfillment across 30+ countries (Beta).
Reduce:
…while making global commerce more accessible.
The Bigger Picture.
GP Labs is not another course or certification program — it is about building a generation that can think, execute, solve problems, and create real-world impact.
Some projects end as assignments. Others continue as businesses.
"The world doesn’t need just more startups — it needs more successful startups."
"Imagine a nation where every business or management learner experiences building and running a real business before pursuing a full-time career.
GP Labs provides a playground to practise essential business skills before careers, capital, and real-world consequences are at stake."
The World Is Changing.
Education Must Evolve.
Traditional learning alone can’t prepare today’s students for tomorrow’s opportunities.
Experience Is the Best Teacher.
GP Labs is built on experiential learning principles. We operate at the base of Edgar Dale’s Cone — where real understanding and lasting impact are created.
Why Experiential Learning Works
Real Feedback. Real Impact.
GP Labs helped me understand business fundamentals and apply them in real situations. Instead of just learning concepts, I ended up running an actual business.
The best part is learning business by actually building it. What makes it even more meaningful is that the experience remains accessible and affordable for students across different parts of the country.
I wish something like GP Labs existed when I was a student. The opportunity to learn business by actually building and testing ideas would have accelerated learning significantly.
Startups and research have a lot in common — both begin with hypotheses that are validated through experiments. GP Labs acts as a practical lab where students can test assumptions and learn through evidence rather than theory alone.
Everything You
Need to Know.
Clear answers to common questions about GP Labs.
Students & Professionals
UG, PG/MBA students and working professionals / aspiring founders.
A Few Hours Per Week
Fits around your existing schedule. Learn and build at your own pace with guided support.
No Prior Experience Needed
GogoPogo handles the technical and operational aspects of the business. You focus on business decisions.
Certificate + Proof of Work
Everything you build is yours to keep after the program.
GP Labs is for undergraduate students, MBA/PG students, and working professionals who want to experience building a real business without the full risk of launching one from scratch.
The 5 milestones are designed to be completed within 4 weeks of registration, creating a structured journey from learning and application to execution and real-world outcomes.
No prior business or technical experience is required. GP Labs is designed to help participants learn by building. GogoPogo handles the technical side — you focus on the business decisions that matter.
Verifiable certificates, a 3-page decision log, a concept application checklist, and proof of work from running a live business. Plus the potential to continue as a side hustle.
Unlike simulations or case studies, you build and run a real D2C merchandise business with real customers and real money. The experience, consequences, and outcomes are genuine.
Early Access pricing: ₹999 for UG students, ₹1,499 for PG/MBA students, ₹1,999 for professionals. Includes full program access, 2-year learning dashboard access, support, tools, resources, and 1-year GogoPogo access.
A few focused hours per week is sufficient to move through the milestones and run your business alongside your existing schedule.
Your business is yours to keep. Continue growing it as a side hustle or full-fledged venture, backed by your certificates and proof-of-work. No long-term obligations or strings attached.
No. You can receive a 3-star certificate after completing the 3rd milestone — Build. However, it is recommended that you complete at least the 4th milestone to experience the full cycle of learning, application, execution, and market validation.
No. The focus is business thinking, experimentation and execution. Revenue is a milestone — not the sole objective. GP Labs is designed to build skills in customer understanding, positioning, marketing and decision-making. The merchandise is the vehicle. The learning is the destination.
Still have questions?
WhatsApp: +91-84740-55967 • Email: hr@gogopogo.appStart Executing Before
You Feel Ready.
Program Pricing
Includes full program access, 2-year learning dashboard access, support, tools, resources, and 1-year GogoPogo access (worth ₹11,998).
- Ideal for early exploration
- Learn business by building it
- Full program & 1-yr GogoPogo access
- Apply advanced frameworks
- Build with structure and depth
- Full program & 1-yr GogoPogo access
- Build or validate your idea
- Create impact and income
- Full program & 1-yr GogoPogo access
Start Your Real-World Business
Journey Today.
Join GP Labs and turn your imagination into real-world ventures through structured learning, practical execution, and step-by-step resources.
🚀 Experiential Learning
Work on real projects from day one.
📚 Structured Learning Path
Step-by-step videos, frameworks and resources.
🏆 Verifiable Credentials
Certificates, proof of work & more.
📈 Real Impact Potential
Build something that can become more.
🚀 Start Anytime:
Complete milestones at your own pace within 4 weeks.Register Now
Fill in your details to reserve your spot.